Marketing Essay Example | Topics and Well Written Essays - 250 words - 22

Marketing - Essay Example Without a doubt, the theme matches the environment. The audience in this advertisement is athletes, young students, and the adult population who take place in leisure activities. In addition, it also appealed to the â€Å"Sunday warriors,† who are engrossed in sports discussions and love to watch motivational TV advertisements to propagate about their sports. Nike does an excellent job of associating the personality with the product. Nike portrays this value of leadership, hard work, dedication, confidence, will power, and strength. In essence, Nike products are known for their quality and providing the best customer satisfaction. The â€Å"personality† of product is dynamic and possesses a very unique personality. As an athlete, the advertisement at once appeals and catches the sensory images of the audience. The advertisement starts out with an â€Å"image† of a fetus, which at once catches the attention. Then, it slowly transitions to a life cycle of both athletes. The advertisement focused more on the training part of both athletes. One of the best clip is when Troy Polamalu is running through the bleachers in snow. In essence, that portrays his determination to train even in the harshest conditions. Yes, as a matter of fact I tend to use Nike products for various reasons. First, Nike itself is a brand name that is unique in its own aspects. I wear the Nike Underarmour shirts during my workout sessions since they are fitted and give me this illusion of being bigger than I am. Moreover, Nike products are high quality and tend to absorb sweat in such a manner that the odor is not too prevalent. Nike products in my opinion are a top brand and allow individuals to express their personality and style with the variety of selection of products. Undoubtedly, Nike advertisements portray the culture and attitude that Nike embraces and displays to its customer